Category Archives: Web Marketing Guides
How to Get the Most Out of Your Content with Advertising
In order to get the most out of your content sometimes a little paid advertising is required. Learn how to make your content and ads work together.
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What Does the Google Hummingbird Update Mean for Your Business?
The latest buzz in the world of search is Google’s most recently announced algorithm, “Hummingbird.” Although Hummingbird was released over a month ago, the new algorithm is significant because it marks the first time in about 12 years (according to Google search chief Amit Singhal) that Google has so drastically rewritten an algorithm. Compare this […]
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Paying for Reviews isn’t Worth the Price You’ll Pay
We’ve all looked for a hotel or a new hair stylist or [insert any manner of things you would search for on the Internet]. And we’ve all read reviews about those things, and we’ve all seen some that seemed a little too good to be true. Reviewers proclaiming a hotel was immaculate and greater than […]
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Kickstarter: How to Throw a Successful Campaign
If you have a project you’re just dying to do but don’t have the capital to pull it off, KickStarter just might be the answer for you. If you’re thinking KickStarter will be the easy answer for you, you are so very wrong. You’ve likely seen the headlines of people pulling off million dollar campaigns […]
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Best Practices for Creating a Social Media Content Strategy
It is likely you have learned that engagement on social media can greatly help your business online. So what kind of strategy have you developed to harness this audience? If the answer to this question leaves you scratching your head, it’s time to learn how to develop a social media content strategy. A content strategy […]
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Setting Goals with Social Media
I’m gonna throw out a scenario, and I want you to read it as if you’re the consumer in the story. Ready? Sarah is a 30something, single gal. She’s new to town and looking to get her hair cut. Since she doesn’t know anybody in town enough yet to ask for recommendations, she turns to […]
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Content Calendars: Making Life Less Stressful
Google loves when you write blogs. It gives the search engine good content to pull for its users. And being the search engine optimization guru that you are, you already know this. It’s the reason why you spend your hard-earned time and money creating content for your blog. But for anyone who’s ever maintained a […]
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Using One Voice on Many Social Media Platforms
You likely know the importance of maintaining consistency with your brand. You’ve designed a logo; you live within a color scheme; you have a trademark phrase, etc. You’ve probably even incorporated many of those elements into your social media sites. But what about your brand’s personality? Do you know how you’re perceived online? You should. […]
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The Marketer’s Guide to Creating a Web Marketing Budget
Social Media is free! If you’re a marketing director you probably brush that statement off as ridiculaously incomplete. You know that social media, for example, is only free if you have employees (or agencies) with expertise willing to show up for work and not take a paycheck. The same is true with all web marketing […]
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How to be Successful With Google+
By now, your brand likely has a strong presence on Facebook, Twitter and LinkedIn. You’ve heard about Google+ but maybe haven’t tested the waters just yet. If you’re like a lot of brands, you might be waiting to see if it catches on before you jump in. Well, with the platform claiming 400 Million users, […]
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