Avin Kline, Author at SUCCESS agency Blog

15 Dec

Dec 15, 2014

2015 Marketing Predictions – Inbound Marketing

by Avin Kline in For Marketing Directors

Find out what we are predicting for 2015 in the world of Inbound Marketing.

09 Dec

Dec 09, 2014

Google Updates Show Just How Important Your Mobile SEO Strategy Is

by Avin Kline in Marketing, SEO

These recent Google updates further the importance of having a mobile SEO strategy.

13 May

May 13, 2014

How Your Registration Form Process can Change Your Business

by Avin Kline in Web Success

We look at how Expedia found a $12-million form field issue and how you can improve your forms to improve conversions.

05 May

May 05, 2014

How YouTube (and video) Fits into Your Overall Marketing Strategy

by Avin Kline in For Marketing Directors

We take a look at how a few aspects of video, and particularly YouTube videos, are helping brands increase rankings, conversions, and decrease bounce rates.

01 Apr

Apr 01, 2014

3 Tips to Better Mobile Search Engine Rankings

by Avin Kline in Marketing, Quick Tips, Search Marketing, SEO

Google representatives have hypothesized that the percentage of mobile search engine queries will surpass that of desktop queries in 2014. Rough estimates put the amount of PCs in the world to less than half (2 billion) of the amount of mobile devices (5 billion). Although much of the mobile searches are likely to come from […]

18 Mar

Mar 18, 2014

Is Social Media Sharing Replacing Link Building As the New SEO Strategy?

by Avin Kline in Search Marketing, Social Media

Social media has been regarded as an effective SEO strategy and link building has been getting the cold shoulder. Find out which you should use and why.

11 Mar

Mar 11, 2014

Startup Web Marketing: Where to Invest and Where to Skimp

by Avin Kline in Startups

As a successful entrepreneur, you’re well acquainted with picking and choosing where you’ll get the highest ROI with your limited startup funds. Here’s an overview of where you need to invest in web marketing right away, and where you can “skimp” for now.

04 Mar

Mar 04, 2014

Marketing Director’s Guide to a Winning Facebook Content Strategy

by Avin Kline in For Marketing Directors, Marketing Directors, Social Media

As a Marketing Director, it’s important to have an understanding of the heart of successful Facebook marketing: content. While you may not be the one creating the content on a regular basis, by understanding the type of content which is most effective for Facebook, you can properly monitor your in-house team or agency for Facebook success.