Steve Jobs was one of the most influential people of all time.
So how exactly did he manage to turn Apple into one of the world’s most powerful brands?
He started by creating a stellar product (Jobs was known for being a perfectionist). But he also knew the importance of branding.
Watch this 7-minute video to see what I mean:
When it comes to your marketing, remember that the main focus should not be on your product or service. It should be on your brand and your core values. What does your brand stand for? If your brand were a person, what would they be like and what would they believe in?
Make sure that you and your team know the answers to those questions and incorporate them into your marketing.
Because at the end of the day, your brand is what sells. Not your product.