Steve Jobs was one of the most influential people of all time.

So how exactly did he manage to turn Apple into one of the world’s most powerful brands?

He started by creating a stellar product (Jobs was known for being a perfectionist). But he also knew the importance of branding.

Watch this 7-minute video to see what I mean:

Lesson Learned 

When it comes to your marketing, remember that the main focus should not be on your product or service. It should be on your brand and your core values. What does your brand stand for? If your brand were a person, what would they be like and what would they believe in?

Make sure that you and your team know the answers to those questions and incorporate them into your marketing.

Because at the end of the day, your brand is what sells. Not your product.

Mary Blackiston
About the author of this post - Mary Blackiston
Mary Blackiston is the Content Marketing Specialist for SUCCESS agency.
View all posts by Mary Blackiston ➔
About the author of this post
Mary Blackiston
Mary Blackiston
Mary Blackiston is the Content Marketing Specialist for SUCCESS agency.
View all posts by Mary Blackiston ➔