Infographics have become an increasingly popular form of content marketing – and for good reason. Through a combination of visual imagery and text, infographics convey information in an appealing, easily-digestible package. If you’re wondering how effective infographics can be, consider these statistics:
- Infographics are shared three times more than any other type of content.
- When information is processed visually, 20% of the information is retained compared to just 10% from text.
- Businesses that use infographics see traffic grow an average of 12% more than those that don’t use infographics.
But, there is one downside to infographics – they require a significant amount of time and resources to create. Many marketers hesitate to spend hours on an infographic that they can only share once or twice.
Here’s the good news, though: Infographics can be easily repurposed into other types of content for you to use across several different channels. If you want to make the most out of your infographics, keep reading – today’s blog post breaks down five ways to repurpose infographics and boost engagement.
1. Reformat infographics for each social media platform
Because of their size and structure, infographics aren’t a natural fit for most social media platforms. But, with some easy edits, you can turn a full infographic into a group of smaller graphics, perfect for sharing. Work with your design team to break down each infographic into content that fits the optimal design specs for each social channel you use and you’ll drastically increase social media engagement.
Here’s what we recommend for some of the more popular networks:
- Twitter: Because of Twitter’s constantly-moving feed, you want to share content that can be consumed in a matter of seconds. Break down your infographic into single, concise images that offer immediate value to your followers.
- Instagram: The most visual-driven platform, Instagram allows users to share multiple images in a slideshow format. For this reason, we recommend that you break them up into several slides rather than one large image.
- LinkedIn: As the most business-focused platform, LinkedIn allows you to reach highly-targeted audiences. Share a preview of your infographic along with some text that explains what value the entire piece will offer, and include a link to the full infographic—hosted on your blog or website.
- Facebook: Facebook is a little more versatile, so feel free to take whatever approach works best for you. Share infographics as a slideshow, similar to our recommendation for Instagram. Or take the approach we mentioned for LinkedIn—sharing a quick preview with a link to the full content.
- Pinterest: Luckily, Pinterest is one of the platforms that supports the normal dimensions of an infographic—so you don’t need to make any alterations to share on this platform!
- Snapchat: Again, we recommend you break your infographic up into multiple snapchat-sized images and upload them to your story.
2. Turn infographics into animated videos
It’s no secret that video is incredibly effective form of content marketing. In fact, 51% of marketing professionals say that video has the best ROI of any marketing content. And, since infographics rely heavily on visuals, you can convert them to short animated videos with relatively little effort.
Creating an animated video may seem like a time-consuming task, but many modern video tools can easily add motion to your infographic content and truly bring it to life. Once you animate the visual elements of your infographic, you can add voiceover audio to guide viewers through the video.
You can share these short videos on social media and on video platforms like YouTube and Vimeo. Not only will you be able to reuse valuable content, but you can also expand your reach across several different channels and engage an audience that might scroll by an infographic, but stop to watch a video.
Need some inspiration? Here are a few examples of great animated infographics:
- “Can Printers Create Smiles?”: This video infographic from the printer manufacturer Epson uses simple animation, a captivating voiceover, and subtle background music to add emotion to their company’s story.
- “The Ultimate Guide to Pinterest”: This infographic succeeds despite its lack of voiceover – instead it relies on a catchy soundtrack and fast-paced animation to grab the viewer’s attention.
- “The Mozilla Story”: Animated infographics are great at telling a linear story, such as this video from the creators of Firefox. The story begins with the creation of the web and takes viewers on an informative journey from there, complete with fun animations and voiceover narration.
3. Create e-books and whitepapers that dig a little deeper into your infographic content
A benefit of infographics is that they present information in a format that’s quick and easy to digest. But, most of the content you cover in your infographics can be explored in greater detail.
Someone may enjoy your infographic but want a more thorough breakdown of a topic– so we recommend you create longer-form content like E-Books and whitepapers to accompany your infographic.
Here’s an example: You create an infographic about the power of buyer personas. But, you know some of your audience may benefit from a more comprehensive guide. Using the content in your infographic as an outline, you create a whitepaper that delves more in-depth into buyer persona creation.
4. Use elements of your infographic as part of a webinar
Your webinars and other presentations rely heavily on the use of visuals. Rather than create entire slideshows from scratch, we recommend that you break down an existing infographic into segments that will make for great individual slides—just add context and additional details as necessary.
5. Turn infographics into printed event displays
Infographics are primarily used as digital content–but they can be a valuable tool for offline marketing strategies as well. If your company attends tradeshows or hosts events, your infographics can make for the perfect visual display.
Turn an infographic into a backdrop or poster for your next tradeshow booth. Or, print an infographic as pamphlets to hand out to booth visitors. With their combination of appealing visuals and valuable information, infographics can be even more effective in person than they are on the web.
Final Thoughts
On the surface, infographics may seem too time-consuming and challenging to create on a regular basis. But, it’s important to remember that one infographic can become several pieces of valuable content with just a few adjustments or edits.
So, don’t leave infographics out of your content marketing strategy because of the time and resources they demand. Not only will infographics see high engagement on their own, but they can also provide the foundation for future content of all shapes and sizes.
