The Best Online Courses to Improve Your Team’s Marketing Skills [2019]

This blog post was updated on October 1, 2019 for consistency and correctness.

Good marketers are always learning and improving.

For those of you who are bookworms, last month we published a blog post on some books that our team recommends every marketer to read.

But for those of you who are more visual learners or like to have a bit more structure to your learning, read on. In this blog post, we’d like to share with you some online marketing courses and resources that will help you and your team members to become better marketers.

From beginner content marketing to advanced SEO, we’ve got a marketing course on here for everyone.

Read on to find out what they are.

General Marketing

1. Hubspot Inbound Marketing (Free)

Hubspot’s Inbound Marketing course gives a solid overview of all things inbound marketing. The course covers everything from blogging and lead nurturing to conversion optimization and sales.

At the end of the course, there is a test made up of 90 questions which determine whether or not you will become certified or not. Don’t worry—If you don’t pass the first time around, you can always take the test again!

Ideal for: The beginner marketer or the professional who wants to get a general overview of marketing and best practices to follow

Content Marketing 

2. Content Marketing Mastery – Digital Marketer ($495)

At SUCCESS agency, we’re pretty big fans of Digital Marketer. Why? Unlike many other courses, they provide actionable and results-driven advice Although side note: They don’t provide the best customer service, so if you have issues accessing a course and need a quick response time, don’t expect to get it.

Once you take the Content Marketing Mastery course, you will become “Certified” by Digital Marketer as a Content Marketing Specialist. At $495, the course comes with a pretty hefty price tag, but we think that, as long as you put this course to good use after, it will be worth it.

Ideal for: The intermediate to advanced-level marketer who wants to step their content marketing up a notch

3. Email Marketing Mastery – Digital Marketer ($495)

Email is perhaps the most important part of a marketing strategy, so it’s important to be good at it.

Here are just a few of the things that you can expect to learn in this Digital Marketer course:

  • How to create a welcome campaign
  • Some “psychological tricks” to get people to click in your emails
  • The types of email campaigns you should be using

Ideal for: The marketer who wants to increase the open rate and click-through rate of their emails

4. Copywriting MasteryDigital Marketer ($495)

Copywriting is one of the most essential skills that any marketer can have. Sure, you might get people to your site…but if your copy isn’t convincing, how can you expect them to buy?

Copywriting is different from normal writing because it is designed with one purpose and one purpose only: to sell.

If you don’t consider copywriting to be one of your strong suits, don’t sweat it. You can improve. Like any skill, it just takes practice.

But first, take Digital Marketer’s course, Copywriting Mastery. They will review some copywriting best practices and tell you how to write attention-grabbing copy.

Ideal for: The marketer who is struggling with conversions and clicks and wants to write copy that sells

5. Copyblogger e-books (Free)

If you have a very limited budget, Copyblogger has some excellent free online resources. Some of their e-books, like The 5 P Approach to Copy that Crushes It and Copywriting 101 –  How to Craft Compelling Copy, to name just a couple, are actually very helpful.

Ideal for: The marketer that wants to improve their copywriting skills but doesn’t want to (or can’t) splurge


6. Moz SEO Learning Center (Free)

When it comes to SEO software tools, Moz is the king of the web. So you can bet that they know what they’re talking about when they give a course on SEO. And the best part? It’s free!

In their “Learning Center,” they have a range of blog posts, videos and live online workshops that users can enroll in (at a fee).

Best for: The marketer who wants access to an entire library of SEO resources

7. The Advanced Guide to SEO Neil Patel (Free)

Neil Patel is one of the most famous, successful marketers out there. His course, The Advanced Guide to SEO, is like one massive infographic-book. It’s helpful because it walks you through different SEO practices, step by step, sharing screenshots in each step, where relevant.

Best for: The marketer who likes to read but is more of a visual learner


8. Google Analytics Academy (Free)

Google Analytics can be pretty overwhelming for someone who has never used it before (or even for someone who has).

Luckily, there’s Google Analytics Academy to walk you through exactly how to navigate Google Analytics. Here are some of the different courses that are offered:

  • Google Analytics for Beginners
  • Advanced Google Analytics
  • Getting Started with Google Analytics 360
  • Ecommerce Analytics: From Data to Decisions
  • Google Tag Manager Fundamentals

Much of the course is quite tactical (telling you what the different features are and how to use them). So in the training videos themselves, users actually have to “do” things on the screen as they go along. Then after each unit, you can then test your knowledge with their “assessments.”

Best for: The marketer who wants to get a stronger hold on Google Analytics and understand if they are generating results from their marketing

9. CXL Institute ($99-$499)

The CXL Institute offers a range of different courses, which are all recordings of former live trainings. They promise that “every single instructor we have is carefully vetted, top 1% expert.

Best for: The marketer who is looking to generate results and wants to improve their conversion rate optimization and analytics skills


10. WordStream PPC University (Free)

Pay-per-click advertising is essentially like paid SEO. The search marketing company, WordStream, offers a free course on PPC, which is divided into different blog posts for each topic. There are also a variety of webinars to choose from.

Best for: The marketer who wants to learn PPC but learns best by reading

11. Ultimate Google AdWords Course 2017-Stop SEO & Win With PPC! ($199.99)

This course on Udemy is 18.5 hours of on-demand video, along with five articles to accompany your visual learning.

The teacher promises that you will walk away knowing how to drive traffic to your website, how to remarket to previous website visitors and how to use conversion tracking to determine what your campaigns are worth.

Best for: The marketer who wants to learn PPC but learns best with video


Summing Up

Whatever your marketing needs, level and learning style are, there’s something out there for you.

Just be sure that, whatever course you end up taking, you take notes on what you learn. And most importantly, implement.

You might become an encyclopedia full of marketing knowledge, but if you aren’t implementing what you learn, then what’s the point?

So practice. Experiment. And no matter what,