8 Books That Will Make You a Better Marketer

In order to grow as marketers, we need to keep learning and improving ourselves.

Everyone learns in different ways, but some people learn best by reading.

For all you avid readers out there who want to become better marketers, there are a few books that we recommend at SUCCESS agency. Here are some of our top choices.

1. Predictably Irrational: The Hidden Forces That Shape Our Decisions (Dan Ariely)

In this behavioral economic book, Professor Dan Ariely, demonstrates how many of our day-to-day decisions are not based on rational thought.

By learning more about human behavior and what makes people tick, we can become more savvy marketers.

Don’t have time to read the whole book? Not to worry. Here are the main takeaways and how you can apply them to your marketing strategy. 

2. Purple Cow: Transform Your Business by Being Remarkable (Seth Godin)

Seth Godin is one of the most famous marketers there is. In this book, he talks about the importance of developing a remarkable product or service.

At SUCCESS agency, we are all about the remarkable: remarkable ROI, remarkable excellence and remarkable client experiences. We have adopted the idea of the purple cow at SUCCESS agency, except for us, it’s a green cow. We even created a unique emoji on Slack, which we use whenever someone on the team takes note of something remarkable that happened.

3. The 22 Immutable Laws of Marketing (Al Ries & Jack Trout)

A lot has changed in marketing over the years…and continues to change. But these rules have not. Even though this book was published in 1993, these marketing rules still apply.

If you have the time, you should also check out The 22 Immutable Laws of Branding. And if you prefer the summary, we published one here.

4. Be Our Guest: Perfecting the Art of Customer Service (Disney Institute and Theodore Kinni)

Every good marketer knows the importance of good customer service. No sorry, remarkable customer service.

Understanding the needs and wants of your customers can not only help you to better serve those customers, but it can also help you create more tailored marketing campaigns and increase customer retention.

In this book by the Disney Institute and Theodore Kinni, the authors reveal the reasons why 70% of Disney’s first-time visitors return to the theme park. I’ll give you a hint: It’s got a little something to do with the customer service.

5. The Customer Rules: The 39 Essential Rules for Delivering Sensational Service (Lee Cockerell)

On that note, this is another customer service book that our team recommends. In it, Lee Cockerell, the former Executive Vice President of Operations of Walt Disney World Resort, talks about the 39 customer service rules that every business should be follow. And if book #4 was any indication, Disney definitely knows a thing or two about good customer service.

Get a summary of the rules in our blog post.

6. The Ultimate Sales Letter: Attract New Customers. Boost Your Sales. (Dan Kennedy)

This book by Dan Kennedy, published in 1990, is fairly old school, but, like The 22 Immutable Laws of Marketing, the principles still apply.

The author gives advice on how to write compelling marketing copy that will stand out and be heard amongst all the other noise out there.

7. The Power of Habit: Why We Do What We Do in Life and Business (Charles Duhigg)

In this self-help book, Charles Duhigg explains how habits form and how to create new habits and change bad habits.

So why should you, as a marketer, read this book?

In order to achieve your goals, it’s important to set daily habits for yourself. For instance, getting in the habit of checking your email analytics every day will probably help you have a better understanding of which emails are working and which ones aren’t. Doing so can help you create emails that are more relevant to your audience.

Read our overview of the book here.

8. Deep Work: Rules for Focused Success in a Distracted World (Cal Newport)

We live in a world full of distractions, and if we don’t find a way to limit those distractions, it can be difficult to stay focused and be productive.

Staying focused and achieving “deep work” is a skill that requires discipline and practice. But once you master that skill, you’ll be much more productive and will be able to accomplish that much more.

In this book, Cal Newport tells readers how to achieve success through deep work.


Being a good marketer means more than just staying up to date on the latest marketing trends and knowing how to create a landing page.

It means understanding the psychology of human behavior and what makes people tick.

It means delivering remarkable customer service.

It means taking control of your habits and establishing the right ones.

It means maximizing productivity through deep work.

It means striving for nothing less than remarkable.

All of that and much more.

Hopefully these books will help you acquire or improve those skills, as they have helped our team.

And now it’s your turn to share. What are some books that have helped you become a better marketer? Share in the comments below.