For most marketers, social media tools are used to help maintain consistency, track user metrics, communicate with your followers and to simplify team management. As more social media networks are introduced, more users join your networks, and more data becomes necessary to remain successful, more tools are created to help us manage it all. Thankfully for you Success Agency keeps track of these helpful tools and shares them here on our blog.
Check out these four awesome social media tools you probably didn’t know about that can help improve your social media efforts.
As of the time of this writing, Instagram has no API in which software companies can plug into to schedule posts. However, ScheduGram has found a way around this and seems to be the only SaaS brand that features this functionality. The program allows you to upload pics via the web, post immediately or schedule posts into the future, manage multiple accounts (great for marketing agencies), and has multi-user functionality. They even have a bulk upload feature which is sure to be a favorite amongst highly visual brands (I can see the team at Red Bull high-fiving as we speak).
ScheduGram doesn’t offer any free plans and their accounts range from one account ($13 per month) to 20 Instagram accounts ($100 per month).
Animated gifs have become a thing in social media so much so that they are even giving cats a run for their money. We don’t actually have any metrics to support that claim so you’ll just have to take our word for it (meow!). The point is that animated gifs are popping up everywhere – Pinterest, Twitter, Google+ and Tumblr – and they are a fun way to get engagement.
Gifmaker makes it simple for anyone to upload pics, animate them, and publish them. Gifmaker is currently free and is a fun way to add extra flair to your social media efforts.
Brands that are big into communicating with Twitter followers often want to know which of them are the most valuable. SocialRank helps brands learn more about followers on Twitter and helps them “identify, engage and track those relationships” according to the website. The software originally started as an idea eventually turned into a business by demand.
The service is currently free and allows brands to know exactly which of your followers have the most influence so you can spend more time building relationships with the people who can build your brand socially.
Brand Mentions is a web and social media tracker tool that allows you to monitor and engage in online conversations in real-time. The tool works great for spying on your competitors, managing your brand reputation, media & brand monitoring, content marketing, and much more.
Brand Mentions supports Instagram, Facebook, Twitter, Reddit, LinkedIn & all important social platforms. The app sends you real-time notifications when a new post about your brand or product appears anywhere online, allowing you to reply directly from the tool. The tool offers a free trial so that you can check it out for yourself.
Be the Boss of Social Media Management
These social media tools are a marketers dream and can really help brands to set themselves apart, engage better, improve their data sources and simplify how to analyze social media success. Let us know if you use any of these tools or if there are other lesser known social media tools that you use that should be on this list.