If it is not already obvious by the influx of visually popular social media networks – Facebook, Instagram, Vine, Pinterest, Google+ and now Twitter – that visual content is awesome for marketing it very well should be. In fact, a survey conducted by Socialbakers found that 93 percent of the most engaging Facebook posts were images.
Pictures and graphics are some of the easiest types of visual content to produce however brands can take visual opportunities a step further and create meaningful infographics. According to Unbounce, infographics have witnessed an 800 percent increase in Google search in the last two years making them a highly popular form of visual content that often gets shared socially, linked to, and bookmarked for reference.
That said, it still doesn’t make coming up with ideas for infographics any easier. Here are five ways to get ideas for infographics so you can capitalize on some of the exposure these visuals are earning.
1. Brand Data
If your brand has enough industry-specific knowledge to share this is a great place to get fuel for your infographic fire. Proving information on user metrics, budgets, ways your product helps people, your reach, your employees, etc are all good places to find and share information that can be interpreted visually.
2. From a White Paper or eBook
Most white papers you see nowadays have some type of infographic attached to them. Given the intensive amount of research and data that is used to compile a white paper, it makes sense to break the most important parts up and feature them in an infographic to boost visibility and sharing.
3. Municipal, county, state or government Data
When it is relevant to your brand, government data can be a great resource for an infographic. Statistics, demographics, ethnicity, income and census data can all be perused to create a highly effective and visual infographic that does not require a lot of research and is highly credible.
4. Conduct a Survey
If you have a big enough user base or you can pay for access to one, surveys are a great way to get data that you can use in an infographic. You can create free surveys on your website, through Facebook or other social media, get free or premium surveys on SurveyMonkey, or use a tool like Qualaroo to ask survey questions and collect data straight from your website users.
5. Leverage Your Relationships
If you are still having a hard time coming up with ideas for an infographic a good resource might be one of your brand partnerships. Perhaps you have a good relationship with another relevant, non-competing brand that has a lot of good data on a topic that resonates with your customers. Partnering up with another company to use their data and putting both of your names on it presents an opportunity for both of you. Partnerships are good for a number of reasons: they make the compilation of data easier, can cut down on the expenses to create and design an infographic, and means that there are now two companies involved in the distribution of the infographic rather than one.
The Possibilities are Limitless!
Coming up with ideas for infographics is not hard if you know where to look. Consider how the infographic plays into your overall marketing strategy and consider your goals before creating infographics. You will find that creating visuals that address a certain interest of your consumers helps to get it distributed more quickly and keeps your marketing efforts aligned with your business goals.