According to a recent report on Facebook Page posting the timing of posts is one of the most important aspects of generating a successful post. This report, furnished by Buddy Media, analyzed data of over 200 Facebook Pages and revealed that many companies are not getting the most out of their Pages due to ill-timed posts.
Read on to learn more about how your brand can adapt to influence more consumers through Facebook more often. While reading keep in mind that these are the general findings for all of the 200 Facebook Pages analyzed. While it is likely that the following info will be useful to your brand, your success may vary depending on the habits of your consumer.
Know Thy Engagement Times
Many brands appear to be missing out on the key times to publish content through their Facebook Pages. Rather than posting at random times throughout the day, focus on the three most influential times of the day:
- 7 a.m. EST
- 5 p.m. EST
- 11 p.m. EST
According to this research the most popular times to post are not during regular business hours but actually early in the morning, around clock-out time and late at night. Test posts at these times and measure if you are getting more likes, click-throughs, comments or shares to see if these metrics correspond with your consumers.
Days of the Week Matter Too
Buddy Media also found that Sundays and Saturdays are the most popular days to post in terms of engagement. The below chart highlights the most effective posting days according to 15 different industries. Keep in mind your specific industry may vary in terms of the most effective days to engage but this is a good starting point. The key takeaway here: Don’t forget about the weekends!
Post Seven or Fewer Times per Week
Brands need to be careful how often they post to avoid inundating their fans with too much content and because the Facebook news feed algorithms may penalize them for this. The report found that posting 1-2 times per day but no more than seven times per week provides a much higher interaction rate than those brands who post three or more times per day. If your brand finds itself publishing more than once per day, take a couple of days off here and there and see how the seven or less posts per week rule works for you.
You are Just in Time
Having a sound Facebook Page strategy will help you reach more consumers, enhance your branding and provide you with an opportunity to drive more traffic to your website. The best practices for brands and Facebook Pages are to take into consideration the following:
- Peak engagement times: most brands do best early morning, at 5 p.m., and around 11 p.m.
- Days of the week: Many brands can benefit from posting on the weekends but your specific data will tell you where the most engagement lies.
- Too much posting will hurt your engagement: Post seven or fewer times a week as to not bombard your fans.
Try the above tips and see if your Facebook engagement increases. For help with social media management contact Success Agency today!