How to Create a Facebook Brand Page

We talk a lot on this blog about how to maximum your presence on Facebook. About fan engagement. About the do’s and don’ts of Facebook marketing. About how to choose the right photos and how to avoid the wrong ones.

Do you know what all these things have in common? A business has to have a Facebook page to use any of the advice. And for some, the sheer act of setting up a Facebook brand page is all too intimidating and confusing. How to set up a brand page is the most common question we’re asked here at Success Agency. So, allow us to answer.


To get started, click here. (

You’ll be asked to choose a category for your brand: local business or place; company, organization or institution, brand or product; artist, band or public figure; entertainment; cause or community.



Once you make your choice, you’ll be asked to decide what specific category your brand falls into within the over-reaching category — i.e. are you a hotel or a grocery store? In most cases, it’ll be a clear choice.

You’ll also be asked to provide some details about yourself — name, address, phone — and then ask you to sign off on a laundry list of usage terms. It’s just how the Internet is!



At this point, you’ll be asked if you want to log in with your personal Facebook page or create a new business account. My advice is to create a new business account. You can always go back later and make yourself an admin through your personal page to make it easier, but it’s best to make your brand page a separate entity.


Of course, that means you have to set up a new business account. Sorry about the extra work. You’ll be asked the same basic question as most Internet sites.



Once you completed the above form, you’ll be asked to confirm through the email address provided. That simple means Facebook will send a link to the email you provided. Simply click on the provided link and the rest is done automatically.


You officially have a big ole blank Facebook brand page. Congratulations! This is where it gets fun. You’ll be asked to write a description of your brand and add profile pictures and the like. You can skip many of these items at this point and go back later.



You may be tempted to throw up a profile photo and a few quick tidbits here and there, and then quickly start looking for likes. Get your friends or employees to like it, just to say you have some likes and make yourself feel better. But don’t!

Put some work into your page first. Get as many of the fields filled out as possible and get some good content on your page before you invite anyone to come and visit. Look at this way: no one wants to come to a housewarming party when all the dishes are still in boxes, right? Treat your Facebook profile the same way. Get settled in before you invite company over.