It seems that every sizeable company needs to have a working social media strategy so that their campaigns work hard to produce results and retain readership. At first glance social media can seem daunting but all good campaigns start with some fundamental planning that can make everything easier and more productive. Let’s take a look at how to organize your social media campaigns so that they work for you and your company.
Organization
Organization is the first step in determining how your social media campaign will work. The first step is to gather a team of individuals who will take responsibility for different aspects of the campaign. At the heart of every social media campaign lies the goal of what the campaign is trying to accomplish. With this goal in mind, get the group together to brainstorm ideas regarding what you will promote, discuss and share throughout your network. After you have identified this list of topics delegate individuals or team members to carry out each of the below tasks.
Content Team
Content is the most important piece of the social media campaign. Much of what is published via your social media channels will link back to important pieces of content that were created by this team. Using your ideas from the brainstorm, have the content team create content – text, pictures, videos, audio, infographics, games, etc. – that will be used to engage your fans. Once this content is developed (or as it is developed) schedule times that it will be released via your social media channels. For example, one Facebook post per week is a good jump for a content strategy if you are just starting out. Continue to create new and unique content that aims to entertain or educate your followers, this will be an ongoing process.
Learn more about creating a social media content strategy
Engagement Medium
Your content will also do best if you place it on the best social media channels. For example, a short poll would probably do best on Facebook; an original how-to picture on Pinterest; a link directed at a specific, trending hashtag, Twitter. Not all social media channels are perfect for every message thus it is important to know where you will have the most influence over your fans.
Secondly, the content campaign can’t exclusively be a one-way street of information. Democratize communications by creating an environment where people provide input, thoughts and ideas. Your engagement team will be responsible for this aspect and this will mean the difference between a small audience and a huge, dedicated and involved audience.
Monitoring
The final part of organizing your social media campaign involves monitoring. Monitoring takes a couple of different angles with the primary one being social media follower response. Learning how your followers respond to all of your hard work is almost as important as creating content. Make note of what content gets the most shares, likes, comments, etc. Think of social media as a living, breathing animal that needs to be checked on frequently.
The CEO of a major airline once fielded questions on Twitter himself because he noticed many customers were upset. He worked to address the problem via the same channel that was squawking about it thus providing an example of an ideal monitoring situation.
You can also use the reporting tools of each of the social media channels or look for software (HootSuite, Sprout Social) that helps you look at how well your social media campaigns are doing.
Conclusion
It is important to keep your team involved with what the others are doing to promote cross-promotion or to identify opportunities. Social media campaigning is now a frequently used form of public relations and should be utilized as an additional way for your company to reach out to consumers and let them reach out to you. Meet the expectations of your followers by engaging them with entertaining or educational content and keep up the good work with a clearly identified plan that involves the various levels of your management team.
If you need more help with your corporations social media campaigns contact Success Agency today.
Thanks for reading,
-Drew Larison
