How to Create a Perfect Brand Profile Page on LinkedIn


LinkedIn has some 225 million members around the world. That’s not really an audience your brand is in a position to ignore. You probably already know that and likely already have a LinkedIn company page.

But how good is your brand’s profile? Is it awesome? No? It should be. Why? Well, for starters, the site is a major recruiting tool. But it’s also so much more than that. Your space on LinkedIn is a valuable piece of real estate to showcase what your business is all about, from its products to its people.

If someone is interested in joining your company or looking to do business with it, you can bet one of the first places they will go is LinkedIn. And what they find there could very easily sway the decisions they make.

So, let’s make your profile awesome.

A picture’s worth a thousand words

This isn’t Facebook, but the banner photo on LinkedIn’s company pages might make you think it is. But just like Facebook, that banner photo is of the utmost importance. It’s one of the first things people see when they open your profile.

So, make sure you make a good impression. Here is where creativity matters. Do something that will grab people’s attention, but don’t stray away too far away in the name of creativity. Your photo selection should embody your company and what it does, and be instantly as your brand.

A video’s worth …?

I’m sure there’s all sorts of stuff you’ll want to talk about on your profile. So much so that you’ll find yourself producing quite a few paragraphs. As we all know, people don’t like reading on the Internet. So, can the words and replace it with a video.

Put together a quick video summing up your company and what it does. Don’t use content you created for other sites. This should be a new video that is exclusive to your LinkedIn profile.

Up to date, complete a must

This might be the most important part of an awesome LinkedIn profile page. Your profile should have the most up-to-date information possible. This includes employee promotions, awards you’ve received, etc. It should always be complete. It should be a comprehensive profile of your company. That means it should represent all aspects of your company, i.e. your different business ventures and products.

Get your employees in on this action. They’re the ones on the front lines, so they know what’s going on with your company. It only makes sense they participate in the conversation.

Do it right, or don’t do it all

If you don’t have time or interest in building a high-quality LinkedIn page, just don’t do it. This profile represents your company. If you throw together something less than stellar and maybe even subpar, it won’t reflect well on your company. You’ll just be doing more harm than good.

Thanks for reading,

Drew Larison

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