You’re not just going to wake up one day and magically know everything there is to know about building a strong social media presence for your brand. Besides, even if you did, it’s an ever-evolving game and changes almost daily.
So, you will have to learn about social media and its trends to truly stay on top of your game. But how do you that? The same way you learn about any other topic: you study from people who know more about it than you. And those people have blogs and websites.
Get your bookmark button ready because I’m going to share what we read here at Success Agency to stay in the know.
Just as the name would imply, Kissmetrics is all about analytics. It’s not just about the numbers, it’s the message hidden behind the numbers. “Google Analytics tells you what happened. KISSmetrics tells you who did it.”
Its blog focuses on analytics, marketing and testing. They’re known for their infographics. They break down the information for even common folks like us to understand. Though its focus is on social media, they also keep an eye trained on web trends. If you’re only going to bookmark one, make it this one.
Check ’em out: blog.kissmetrics.com
Covering all things inbound internet marketing, Hubspot boasts 145,000 subscribers to its blog. Hubspot asserts that inbound marketing is a collection of SEO, blogging, social media, lead generation, email marketing, lead nurturing and management. Oh, and don’t forget analytics. Yes, the blog covers a lot of ground.
Check ’em out: blog.hubspot.com
Content is king with Copyblogger. By now, as a reader of our blog, you know that content is SEO fuel. Without fresh and original copy, you’re not going to get far with SEO. Copyblogger offers tutorials on copywriting, content marketing, SEO copywriting and keyword research, and how it all plays into Internet marketing.
Its blog – Online Marketing Advice – covers a wide range of topics, from Google+ optimization to tips on blogging.
Check ’em out: copyblogger.com
Search Engine Land
The site acts more like a news site. It calls itself a “must-read hub” for news and information about search engines. There are features and analysis as well as search news briefs. The site also has several bloggers who delve deeper into search engine topics.
It also has a great how-to section. There, you can learn about SEO, SEM/paid search, analytics, link building and social media marketing.
Check ’em out: searchengineland.com
Search Engine Journal
The site offers news on search marketing, blogs and Web 2.0. It’s full of contributing editors who are experts in their field, whether they’re in-house or independent Internet marketers themselves. They discuss topics ranging from social media/Internet news, SEO, link building, search marketing, and more.
Check ’em out: searchenginejournal.com
Just as its name would imply, Mashable is a little bit of everything. It’s almost sensory overload when you first log on. From social media to tech news to business to entertainment to lifestyle news, Mashable covers just about every base there is.
For our purposes, we’ll obviously stick to social media. Two items worth keeping an eye out for are “The Next Big Thing” and “What’s Hot.”
Check ’em out: mashable.com
Along with providing industry leading SEO tools, Mangools maintains an extremely comprehensive SEO blog that has quickly become a go-to resource for our team.
It bills itself as “A knowledge hub for SEO and online marketing enthusiasts” and covers a myriad of SEO topics like keyword research, guest blogging best practices, local SEO, and much more!
Check ’em out: Mangools.com/blog
“Stop marketing. Start engaging.” From the homepage, you instantly know what you’re getting into with this site. Unmarketing, from the mind of best-selling author Scott Stratten, is a site that tells it like it is.
There’s a lot of bad marketing out there, and Stratten is more than happy to point it out to you, especially if you’re the one producing it. It’s a lot of good information, and if nothing else, it’s a great read.
Check ’em out: www.unmarketing.com
A final thought
Constantly reading about social media will keep you fresh in your own efforts. You now have plenty of homework to do.
Thanks for reading,