Facebookers love a good photo.
Heck, Facebook itself loves a good photo. If you’re a reader of this blog, you are well-versed on the site’s EdgeRank algorithm and how it decides how to distribute your posts. You also know that using photos gives you an edge in the equation.
So, with that said, photos are a great tool to use when building an awesome brand page. But there’s a right way and a wrong way to go about doing it.
Edit, edit, edit
Let’s say your brand has decided to set up as a vendor at a trade show or a community event. First, we’re assuming you announced on your Facebook page that you’d be attending said event and invited all your fans out to join you. Good job!
The day of the event is here and you decide to take some photos to post on your wall so your fans can see you being active in the community. Good job again! Here’s where it starts to go wrong for many. You took a whole bunch of photos you think are great, and you think you should post them all. After all, you tell yourself, I’m supposed to post pictures, right? Yes, but just like you don’t want to look at your great-aunt’s 856 vacation photos, your fans don’t want to look at all of your photos.
Here’s where you go through your photos and pick out a few you think will drive the most interest. You can save the rest for your scrapbook.
Let’s say you are a restaurant owner, and you have this great idea to post photos of your best dishes on Facebook. I’ll take a photo of every item on the menu, you shout! Unlike the poor fella at the trade show, there will be more than three pictures from that batch that would be post worthy. Great, you say! I’ll post them all!
Hold up there. Can and should are two different things. Posting dozens of photos at once is not the ideal approach. By doing so, you made your efforts less effective. You have dozens of photos on your Facebook page and only one outgoing point of entry to see them: the status update alerting your fans you have uploaded photos.
But let’s say you decided to post one photo a week and call it the week’s featured dish. Now, you are giving people repeated opportunities to check out your menu items. Plus, it’ll keep your name popping up in their news feed, which is always a good thing.
Albums are your friend
Have you ever checked out a friend’s page and found they haven’t created a single album? All their pictures are loose and you have to sift through a ton of stuff to maybe find what you’re looking for. Most times you get distracted with something else and forget to keep looking. It’s annoying, isn’t it?
Now, imagine the friend’s page is your business page and the person looking at your photos is a potential customer. I bet you’d want them to find your page engaging, not annoying? Facebook provides you the ability to put your photos in albums for a reason. So, use them. You don’t have to get overly fancy with your organization. You could simply break it down by profile pictures , cover photos, events, etc.
If you’re guilty of the above scenario, after divvying up old photos into albums, keep your photos under control by uploaded photos as albums whenever possible. It not only keeps you from having to do a major overhaul later, it presents photos in a more concise, engaging format for your fans.
A final thought
Be thoughtful in how you use photos on your Facebook page. A picture’s worth a thousand words, and if you don’t have a plan for using photos, you might end up mumbling with no one listening.
Thanks for reading,