Companies Find Success on Twitter, 140 Characters at a Time

There’s more than one way to be successful with Twitter. There’s also more than one company that’s found a way to tap into that success.

So, whether you’re looking to improve customer service, increase sales or improve brand awareness, there are plenty of companies out there to emulate.

Here’s a look at some companies who’ve pulled it off.

Brand awareness

Case in point: Kogi Korean BBQ.

Once reserved for the likes of water-logged hot dogs and greasy concoctions, food trucks are now havens for chefs and their foodie followings. Among the most revered is Kogi Korean BBQ. Unless you live in the L.A. area, you have probably never heard of it. The “little Korean-taco-truck-that-could” was founded in 2008 with little fanfare. But after discovering the power of Twitter, its popularity soared. It now boasts over 100,000 followers.

How they created success: With police and traffic problems, they had to find a new spot nightly to set up shop. They turned to Twitter to communicate their location each night. Early on, the truck was greeted by a few followers at their stops. Over time, as their Twitter base grew, they were greeted by hundreds nightly. Its Twitter presence also helped build up the street vibe the company embodied and helped claim their spot among a crowded field of places for the night owls to eat.

Customer service

Case in point: Comcast

A man named Frank Eliason single-handledly schooled the world on how to improve customer service. While you might not have heard of Kogi, it’s highly unlikely you haven’t heard of the customer service problems that plagued the cable giant Comcast. The company adopted Comcast Cares as a digital warrior to battle the bad press piling up against them online.

How they created success: Eliason, the sole voice of @ComcastCares, searches for “Comcast” to find mentions of the company online. If he finds a problem, he simply offers to help. The company now has multiple Twitter IDs personalized to customer service agents responding to customers 24/7. Eliason has been quoted as saying it’s that creation of a human experience online that’s made all the difference. They review thousands of blog posts daily and another couple thousands tweets. They reach out to almost a thousand people and has conversations with 200 to 300 each day.

Increasing sales

Case in point: The Dell Outlet

Dell is a major supplier of computers and electronics, boasting multi-billion-dollar annual sales. But the company also has an online shop for its refurbished products, The Dell Outlet. They were using email marketing before they moved marketing of the online shop to Twitter. They have since not only reported an increase in sales of refurbished products, but they have increased click-throughs to the main site.

How they created success: @DellOutlet, which now boasts 1.5 million followers, tweets about what refurbished systems are currently available in the Dell Outlet. They also give their followers coupons and even information about clearance sales. More recently, they’ve offered exclusive deals to its followers. The account caters only to its target audience: bargain hunters. You’ll not find a mention of the newest offerings of the company.


Obviously, there are lessons you can take away on how to kick up your efforts on Twitter. But, more importantly, you should embrace the sign of hope that you can – and will – find your own success on Twitter. These companies’ success didn’t come overnight and yours likely won’t either. But, like these companies, if you continue to fight the good fight, you’ll find your success soon.

Thanks for reading,

Drew Larison