Previously we have given tips on Twitter, Facebook, Instagram, and Pinterest. Today we thought we would give some tips with YouTube.
Before I give you guys the tips, let me first share some YouTube stats with you: 60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second, over 4 billion videos are viewed a day, over 800 million unique users visit YouTube each month, and more video is uploaded to YouTube in one month than the 3 major US networks created in 60 years. Impressive, right? These stats alone should make you be interested in using YouTube for your companies Social Media strategy. Here are our 3 tips of using YouTube for marketing your business.
1) Be Consistent
YouTube has set businesses up for success by implementing their “Subscriber” option. Users have the option to “subscribe” to a YouTube channel so that every new video that channel creates will pop up on their YouTube home page when they log in. This is an awesome way of locking in a fan base on YouTube. For this to be the most successful, you have to be putting out consistent content. Whether it be weekly or daily, your subscribers are going to expect to be seeing consistent content coming from your channel. Help yourself be successful by setting goals for uploading video content. For example, make a goal that every “Tuesday” you will have a new video ready to upload. If you have a set day your subscribers will get excited on the day your new content is supposed to be uploaded. It’s the TV of the future!
2) Reply to All Comments
Just because YouTube is video based that doesn’t mean that text conversation between your brand and consumer should stop. On YouTube the comment section can easily be turned into a chat room. YouTube will send you an email with every new comment your videos get. When you get that email it’s important to respond as quickly as possible. Try to imagine catching the user before they go on to their next video or completely different site. Someone is more likely to check out more of your videos if they see that the person creating the content is talking to the viewers. If you’re having trouble getting people to comment on your videos, an easy way to get more comments is to simply ask for them in the video! Add a question of the video to the end of the video to start the conversation.
3) CREATE GREAT CONTENT
Try to remember the last time you shared a YouTube video that was just mediocre…it doesn’t happen! Users only share content that is entertaining. I know it is obvious to say that you should be making great content, but a lot of YouTube Pages think that just uploading a video is enough..it’s not. The whole goal of Social Media is to have your content and brand messaging shared across the Interwebs, and it won’t happen if your content is just mediocre. Invest in a nice camera and editing software, a simple video intro with some graphics can go a long way.
So, are you ready to jump into the world of YouTube for your company? We hope so! If you have any other questions concerning this topic just let me know. You can always reach me on Twitter or E-Mail me at Drew@WebSuccessAgency.com
Thanks for reading,