Category Archives: Web Success

user engagement

12 Ways to Increase Engagement with Your Website Visitors

Here’s how you can entrance your website visitors and increase your conversions.

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clickable call-to-action

Sealing the Deal: 10 Ways to Create a Clickable Call-to-Action

Discover how to create a call-to-action that converts.

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The 5 W’s of a Call-to-Action

We take a look at the 5 W’s of a marketing call-to-action to learn just how important they are to your sales cycle.

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The 5 Tenets of Effective Web Copy

Inbound marketing is the name of the game and allows for a much higher return on your investment. Learn the best techniques for copywriting by following these guidelines.

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How Your Registration Form Process can Change Your Business

We look at how Expedia found a $12-million form field issue and how you can improve your forms to improve conversions.

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3 Web Design Factors You Can’t Miss

While it is true that you can drive a lot of traffic to a poorly designed website it is also true that the user interface has a lot to do with conversions. Consumers make a judgment decision about your website within seconds of landing on the homepage and follow their previous experiences regarding what they […]

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What Does the Google Hummingbird Update Mean for Your Business?

The latest buzz in the world of search is Google’s most recently announced algorithm, “Hummingbird.” Although Hummingbird was released over a month ago, the new algorithm is significant because it marks the first time in about 12 years (according to Google search chief Amit Singhal) that Google has so drastically rewritten an algorithm. Compare this […]

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Paying for Reviews isn’t Worth the Price You’ll Pay

We’ve all looked for a hotel or a new hair stylist or [insert any manner of things you would search for on the Internet]. And we’ve all read reviews about those things, and we’ve all seen some that seemed a little too good to be true. Reviewers proclaiming a hotel was immaculate and greater than […]

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4 Social Media Resources You Should Use Today

Gone are the days where companies only have to concentrate on one or two social media platforms. Nowadays, keeping up with social trends involves multi-dimensional social media marketing and often the use of numerous networks. The good news for marketing directors is that even through all the chaos, there are always resources that spring up […]

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3 Ways to Gain Ravings Fans

Ever been to a NASCAR race? The fans are serious. They wear gear in support of their favorite driver and cheer as his car comes into view with each and every lap. A day at the race is loud. It’s colorful. It’s exciting. Now, what do you think it’d be like if every car was […]

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