Category Archives: Quick Tips

3 Tips to Better Mobile Search Engine Rankings

Google representatives have hypothesized that the percentage of mobile search engine queries will surpass that of desktop queries in 2014. Rough estimates put the amount of PCs in the world to less than half (2 billion) of the amount of mobile devices (5 billion). Although much of the mobile searches are likely to come from […]

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How to Create Buyer Personas

Big brands often craft buyer personas so that they can clearly identify the types of people who will be purchasing their products or services. Unless you are selling electricity, there are generally a limited amount of consumers who will be interested in purchasing your products. For this reason it is a good idea to create […]

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How to Hire a Millennial

You know you don’t know how to hire a millennial if … The thought of a millennial coming into your office for a job interview makes you want to yell “Get off my lawn, whipper-snapper!” The computer on your desk came off the assembly line before they did. You don’t know what a millennial is. […]

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How to Break Writer’s Block

You sit and stare at the screen. Your fingers are perched on the keyboard, but they don’t move. The screen is blank. So blank it’s as if the blinking cursor is mocking you. Its silent taunts get louder with each blink. No, you’re not crazy. You just have writer’s block, which could very well drive […]

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How to Handle Blog Comments

There’s no shortage of opinions out there on whether you should or shouldn’t moderate comments on your blog. Though everyone has a preference of how they handle blog spam and real blog responses, one thing is certain: you need to have a plan for how you want to approach blog comments. TO MODERATE OR NOT […]

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Online Marketing Metrics Your CEO Will Love You For

If you are the marketing director or CMO at your company, you need to quantify the work that you or your team are doing. As you are accountable for the online success of your business, you want to showcase to your CEO that even in the earliest stages your campaigns are showing signs of positive […]

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Google Releases Its How Search Works Infographic

If you are a Fortune 500 company owner or a small mom and pop with a website, chances are you can benefit from Google’s new interactive infographic on How Search Works. The infographic starts at the beginning of the search process and details how Google crawls and indexes the over 30 trillion individual pages that […]

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Top Social Media Brand Identifiers you can Use Now

How does your brand identify with your social media fans? Think about some of your favorite brands that you follow on social media, can you think of reasons they continue to engage you? If you are a social media manager you should consider what social media identifiers your brand is conveying or using to connect […]

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How to Handle Facebook’s Changes

A couple years back, Facebook did an upheaval of its platform and caused quite a ruckus. With the addition of the timeline and cover photo, brands struggled to find their footing on the new playing field. But now, after working with the new platform for some time, most have a strong grasp on how to […]

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The Science of Effective Tweeting

At Success Agency, we enjoy studies that are backed by empirically researched data. When a reputable study came out that considered the science of effective tweeting we just had to share it with you. The study itself was not called ‘The science of effective tweeting’ just so you know; that was the name we gave […]

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