Category Archives: Social Media

email lead generation

11 Steps to a Lead-Generating Email Campaign

Learn how to create an email campaign that converts.

Continue Reading
social media campaigns 2016

The Best Social Media Campaigns of 2016

Get to know the social media campaigns that really stood out in 2016.

Continue Reading

Instagram Stats and Tips for Brands

Here are a few Instagram statistics and tips for brands looking to leverage this 200 million user-strong platform and get more social engagement.

Continue Reading

Facebook Wants Your Users to Unfollow You

Facebook is actively using pop-ups to remind users that they can unfollow Pages that they like. Is this good or bad for brands?

Continue Reading

6 Ways to Improve Sharing on Facebook

Here is a list of six ways to improve your sharing on Facebook so that more people are exposed to your content and so that you can improve its reach.

Continue Reading

Social Media Networks You Can’t Neglect

While most brands understand that they should be on social media, some miss out on a lot of exposure because they limit themselves to one or two networks.

Continue Reading

3 Reasons Your Email Open Rates Are So Low

A well-executed email marketing campaign can be a big-time money-maker. So why are your open rates so low? Learn how to increase your open rates in this post.

Continue Reading

6 Types of Transactional Emails eCommerce Sites Must Know

We look at six different types of transactional emails that eCommerce sites must know and should be using on a daily basis to retain more customers.

Continue Reading

Litmus: Email Marketing Metrics for Big Brands

Email marketing is not simply aesthetically pleasing emails, captivating headlines and pleasing content. Learn how Litmus makes email marketing better.

Continue Reading

3 Social Media Habits You May Want to Reconsider

Check out some of the more controversial elements of social media habits that brands should reconsider.

Continue Reading