Category Archives: Search Marketing

3 Tips to Better Mobile Search Engine Rankings

Google representatives have hypothesized that the percentage of mobile search engine queries will surpass that of desktop queries in 2014. Rough estimates put the amount of PCs in the world to less than half (2 billion) of the amount of mobile devices (5 billion). Although much of the mobile searches are likely to come from […]

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Is Social Media Sharing Replacing Link Building As the New SEO Strategy?

Social media has been regarded as an effective SEO strategy and link building has been getting the cold shoulder. Find out which you should use and why.

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Boost SEO with Slideshare

4 Ways to Boost SEO with SlideShare

To most marketing managers the online presentation company SlideShare is no surprise story. Anyone who has ever Googled anything has likely seen a search result for SlideShare and furthermore, likely clicked on it. SlideShare is a great tool for SEO and also an efficient way to generate more views on your content. The benefit for […]

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Forecasting SEO in 2014

Branding, content, social media and mobile will all have an effect on how well you are able to rank and convert leads in 2014. Find out why.

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4 Tips to Creating Killer Linkbait

Linkbait has always been a more creative and enduring aspect of content marketing. As valuable as it is, it is often substituted for easier or more commonly used linkbuilding outreach campaigns. If you were to ask Google what types of links they preferred, they would undoubtedly recommend that your company earn links through awesome content […]

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What Links are the Best Kind?

In light of the most recent algorithm updates and changes over at Google, a lot of marketing managers have been under the impression that links no longer matter. On the other hand there are a lot of SEO’s who still believe that links play an important part of the search engine ranking puzzle. If you […]

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How to Create Buyer Personas

Big brands often craft buyer personas so that they can clearly identify the types of people who will be purchasing their products or services. Unless you are selling electricity, there are generally a limited amount of consumers who will be interested in purchasing your products. For this reason it is a good idea to create […]

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What Does the Google Hummingbird Update Mean for Your Business?

The latest buzz in the world of search is Google’s most recently announced algorithm, “Hummingbird.” Although Hummingbird was released over a month ago, the new algorithm is significant because it marks the first time in about 12 years (according to Google search chief Amit Singhal) that Google has so drastically rewritten an algorithm. Compare this […]

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Google Replaces Keyword Tool with Keyword Estimator

Google has recently put the kibosh on its ever famous Keyword Tool and replaced it with a new tool called the “Keyword Planner.” The Traffic Estimator tool has also been combined and replaced with this new tool. Google felt that having two separate tools that allowed users to identify new keywords and ad groups, gather […]

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How to Get More Conversions with Your Landing Pages Part 1

It should be clear by now that your website and all of its pages have a few simple reasons for existing: informing or educating visitors and eventually converting them into paying customers. A huge, and often overlooked, component of conversion is the landing pages that get this job done. And while landing pages and their […]

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